Automotive Service is a 5 billion dollar industry but new car franchise dealerships capture only 20% of the business, while 3rd party independents gain the other 80%. New car dealers are writing the majority of their service business during the warranty period on low-mileage vehicles with less than 50,000 miles, losing out on the ‘high-mileage, high-margin’ opportunities. Want to learn how the best in the business recover lost service customers? During this free live webinar, you will learn how to:
• Define your market, rich with lost service opportunities
• Implement a strategy based on what motivates lost customers
• Craft messaging and offers tailored for your lost service audience
• The most effective media to capture lost service business
• Track and measure the results to see increased service revenue
