Added by on 2017-05-01

This is one overlooked Guerilla Marketing technique that absolutely rocks! Fast, Free and super effective Guerrilla marketing that anyone can do. The power of a parade is incredible to help boost your small business marketing strategy. Optimize your experience with free giveaways-Candy Yes- but coolies and frisbees Rock! Check out this video for more info. DirtMonkeyU.com and DirtMonkeyUniversity.com The Landscape Business Pro Podcast- The Voice of the Landscaping and Construction Industry. http://landscapebusinesspro.com Genadek Landscaping and Excavating genadek.com GT Lawn Maintenance GTLawns.com Linked In- Hit me up! https://www.linkedin.com/profile/preview?vpa=pub&locale=en_US Twitter: https://twitter.com/LBPpodcast Facebook: https://www.facebook.com/stanley.genadek Email: stan@LandscapeBusinessPro.com Dirt Monkey: https://dirtmonkey.net Mike Michalowicz Profit First Podcast http://www.mikemichalowicz.com/episode-18-job-satisfaction-and-profitability-with-stan-genadek/ BJ Smith the Busy Marketer Podcast http://thebusymarketer.com/jack-of-all-trades-master-of-two-with-stan-genadek-tbm-026/ Aprille Janes Bolder Business Podcast http://bolderbusinesswomenpodcast.com/092-stanley-genadek-landscaping-story/ Down the Garden Path Radio Program- Find the right Contractor Practical Tips In Finding And Hiring The Right Contractor Brian Burns- The 5 tenants of Sales Success http://briangburns.podhoster.com/index.php?pid=42547 Tom Reber StrongPrenuer Podcast http://www.stitcher.com/podcast/tom-reber/the-strongpreneur-podcast/e/sp-ep21-growing-a-strong-contracting-business-stan-genadek-39371466 Episodes of Landscape Business pro: John Lee Dumas Entrepreneur on Fire http://www.eofire.com http://podcastersparadise.com 037: John Lee Dumas – Entrepreneur on Fire! Jordan Harbinger The Art of Charm https://itunes.apple.com/us/podcast/art-charm-confidence-relationship/id212382281?mt=2 http://theartofcharm.com http://theartofcharm.com/best/ 033: Jordan Harbinger – The Art of Charm Brian Shain Top Notch Lawns https://www.youtube.com/user/TopNotchLawns 034: Brian Shain of Top Notch Lawns – Start Your Own Business Vanessa Van Edwards The Science of People http://www.scienceofpeople.com 019: Vanessa Van Edwards – Body Language for Business Greg Chism Geek to Freek Fitness and Lawn Care https://www.youtube.com/user/geektofreakfitness 017: Geek to Freak – YouTube Monetization for the Average Guy Ryan Foudray Prescription landscape http://www.rxlandscape.com/index.html 016: Ryan Foudray – An Expert Guide: How to Start and Grow a Lawn Care Business Jonathan Pototschnik The Lawn Care Millionaire http://lawncaremillionaire.com 023: Jonathan Pototschnik – The Lawn Care Millionaire Tom Ziglar http://www.ziglar.com 020: Tom Ziglar – Eliminate Zombies From Your Landscaping Business. Seriously. Keith Kalfas The Landscape Employee Trap https://www.youtube.com/user/TheEmployeeTrap LandscapingEmployeeTrap.com […]

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17 Comments

  • Mike Campbell 5 months ago

    We gave out sunglasses at our last parade. We had our name and number put on the sides. HUGE hit everyone was talking about it.

  • J.L. Landscaping and property maintenance 5 months ago

    Did you take the ramp off the trailer?

  • yowmemperor 5 months ago

    Phone wallet. The ones that stick on your phone or phone case, holds business or debit cards

  • SCornthwaite Vlogs 5 months ago

    Facebook, Craigslist, youtube (a separate channel for my business), The Decatur Anonymous page on facebook (That I've mentioned your videos on), and was interviewed by the local news station right before the season began this year. I may not be a very big business like some of the landscaping and lawn care companies around my area, but I'm just as well known… plus it helps that I come from a family who's been a big part of the community for almost 2 centuries.

  • John Butcher 5 months ago

    Hey Stan how do you find out if the name you want for your business is already being used by another business?

  • EuroYard 5 months ago

    We have a parade for Farmers Days in May or June. Will be part of it next year. I love Guerilla Marketing 🙂

  • Dalton Teeple 5 months ago

    My dad was just telling me about doing a parade to get more jobs , how ironic!!

  • Mow's Lawn & Iron 5 months ago

    I love this idea Stan! Keep them coming!

  • Primo Landscaping 5 months ago

    Stan, do you track how your leads are generated? If so, what is your top 3 or 4 source?

  • Holifield Lawn Services 5 months ago

    Awesome advice! I was just talking with my neighbor the other day about this. I want to take an old riding lawn mower and refurbish it. Have the motor and drive system working good, (who cares if it cuts lawns or not) Have it professionally painted in a Breast Cancer theme in honor of my wife. Then get a matching small trailer to pull behind it for parades! After all is set and done, of course it would be a tax write off because it would also be promoting my business.

  • Jackson Decker 5 months ago

    I like the idea, but my last local parade, was basically just advertising, it got annoying, at least you have music and stuff on yours

  • Wombat Mows 5 months ago

    Guerilla marketing, or was that Gorilla marketing lol

  • Brad Halstead 5 months ago

    Our motorcycle club uses Keychains, Stickers, local dealer plastic bags and Candy Canes.

  • Jacob Drake 5 months ago

    I'm a solo operation and had nobody to help, so I just jumped on a bicycle and handed out thousands and thousands of flyers two different times in parades this summer. I felt like it was way more effective then going door to door. Every once in a while I would stop and talk to some people but it wasn't one person I was talking to it was a group of people. I think it's the cheapest way to get your name out there if you're a new business. Great tip!

  • I search for networking meetings going on in the area, usually at the home builder association or business events ( like we have a biz con coming up ) even grand openings of other business's ( great opportunity to get selfies posted with other small business owners on social media sites… lol ) I have made a ton of connections this way and it gets the referral's flowing.

  • Trooperandcooper Ale 5 months ago

    Subbie coolers is a good idea. Could use pens though, to get the point across. jk
    I'm in a franchisee and the other guy in my area has sponsored the local netball team, They all wear our shirts, dry fits great to play in too. I help our local landcare group from time to time with the bush regeneration and taking the crap to the tip.

  • Star View Landscaping 5 months ago

    Good idea. Never thought about parades.